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leadership detailing my insights and learnings, once the data was analyzed, from the promoted midyear campaigns of two concurrent years. https://images.squarespace-cdn.com/content/v1/53beae29e4b08aa525b3816e/d47a777e-8f66-4232-965b-9b7d76ed5ac7/Web+Content+2.png Data-Driven Insights - Make it stand out Image 2: This image contains the metrics measured from the midyear campaign comparisons of two concurrent years. The data reflects great engagement and conversion rates. Our biggest win was a 67% increase in enrollments as a direct result of the implemented changes to the midyear campaign! https://images.squarespace-cdn.com/content/v1/53beae29e4b08aa525b3816e/46c5f0df-b6d0-49b7-8674-1edc4f4afb3c/FB+%26+IG+Reach.png Data-Driven Insights Image 1 - FB & IG Reach: Page reach for FB increased 118% to 6.3M. Page reach for IG increased 85% to 942K. Audience growth, engagement rates, and even posting frequency were all increased. https://images.squarespace-cdn.com/content/v1/53beae29e4b08aa525b3816e/11ded1d1-053e-40d7-b2c9-f6cb45cf2f46/IG+%26+FB+Reach+%26+Followers.png Data-Driven Insights Image 2 - FB & IG Reach: In my last week of owning the channels, we peaked at a successful page reach of 2.7M on FB and 298K on IG. https://images.squarespace-cdn.com/content/v1/53beae29e4b08aa525b3816e/dd63066f-4067-442f-80c4-23915927c0f3/IG+Reach+%26+Engagement.png Data-Driven Insights - Make it stand out Image 3 - IG Engagement: The engagement for IG increased by 0.6% to 4.7K likes, comments, & shares from the last 90 days vs the 90 days prior. https://images.squarespace-cdn.com/content/v1/53beae29e4b08aa525b3816e/933b34ed-cff0-4008-82a7-c92ab8e2bf03/FB+%26+IG+Followers.png Data-Driven Insights - Make it stand out Image 4 - FB & IG Followers: Followers for both accounts increased. FB followers increased by 44%, with 2,369 new followers and IG followers increased by 19% with 877 new followers. https://images.squarespace-cdn.com/content/v1/53beae29e4b08aa525b3816e/e56ae0ef-e5a0-409b-bba8-83ac99b046f3/IG+Highest+Posts.png Data-Driven Insights - Make it stand out Image 5: IG Top-Performing Posts: A learning here was that posts that were educational in nature, but interactive in concept (trivia posts), as well as student success stories, performed the best for my #EdTech client. Reach, engagement (likes), and comments all increased as a result of these types of posts. https://images.squarespace-cdn.com/content/v1/53beae29e4b08aa525b3816e/1493c7f7-46e3-46d2-8a13-6f905be1037e/SnapChat.png Data-Driven Insights - Make it stand out Image 1: Our playful experiment of a Snapchat filter proved to be a success, with a reach of 8.1K! End users said our filter “sparked joy” and “helped create vibrant and engaging moments” that resonated with our audience. This resulted in many more Snapchat filter commissions and increased engagement. http://marksavion.squarespace.com/tiktoksig-reels daily 0.75 2025-04-04